More than social media managers.
At Double Tap Collective, we're Okanagan locals who genuinely understand the businesses, communities, and people that make this region unique. Between the two of us, we bring over 20 years of combined experience across hospitality, customer service, marketing, media, and business operations. Having spent our careers building relationships throughout the valley, we know what connects with local audiences and what it takes for businesses to stand out.
Taiyler Lawless
Taiyler has built her career around hospitality, leadership, business management, and marketing. She spent over a decade across the restaurant, wine, and tourism industries, taking on social media, tasting room operations, restaurant management, events coordination, and guest experience.
Following her hospitality career, Taiyler spent two years at Castanet, deepening her knowledge of marketing, advertising, digital media, and real estate advertising. Working closely with local businesses across the Okanagan, she gained real insight into effective advertising strategies, audience engagement, and growth through digital marketing.
Today she combines operational expertise, industry knowledge, and marketing experience with a passion for helping local businesses grow through authentic, engaging content and strategic social media management.
Kareth Jackson
Kareth has over 10 years in the marketing industry across print and media, customer service, hospitality, and digital marketing. She spent five years with Castanet and previously worked with the Kelowna Daily Courier, building deep experience in print advertising, digital marketing, and client relations. Through these roles she worked directly with businesses across a wide range of industries, helping them increase brand awareness, connect with their audiences, and grow through strategic advertising.
Alongside her media background, Kareth has many years in the food and beverage industry, where she developed a strong understanding of customer experience, relationship building, and community engagement. That blend lets her see both the operational side of running a business and the importance of a strong brand presence.
Today she brings together her media expertise, creative mindset, and passion for supporting local businesses to create engaging content and meaningful marketing strategies that drive results.
Local, personal, results-driven.
We created Double Tap Collective because we saw a need for social media marketing that feels local, personal, and results-driven. As Okanagan residents, we know the communities, businesses, and customers that make this region thrive.
From Kelowna and West Kelowna to Penticton, Summerland, Lake Country, and beyond, we've spent years building relationships across the valley. Whether you're a winery, restaurant, retail store, service provider, tourism business, or local entrepreneur, we understand the Okanagan market because we've lived and worked in it.
Our goal is simple: create meaningful content, build genuine connections, and help local businesses grow through strategic social media marketing that gets noticed — and double tapped.
Tap in with us